Health and beauty are also for men.

Cosmetic surgery and aesthetic treatments are traditionally associated with women. However, there is increasing demand from men for a wide range of procedures tailored specifically to their needs. Women have lived with the pressure to live up to certain ideals of physical appearance for many years. Increasingly, this pressure exists for men as well and this is reflected in the growing availability of surgeries and treatments tailored specifically to men.This availability has, in return, made men more aware of the importance of their appearance and of taking good care of their bodies.

Men are most frequently interested in treatments and procedures which offer quick results, no after-effects and have little or no recovery periods, allowing them to continue immediately with their personal and professional lives.